All Technologies Used
Motivation
To build and deliver business intelligence solutions that automate data collection, analysis, and reporting. The goal was to simplify audience planning for TV ads and digital campaigns, improve marketing performance, and reduce manual involvement in the process by creating automated, data-driven solutions.
Main Challenges
The customer faced challenges managing vast amounts of data collected from various sources for marketing analytics. Azati worked to automate the processes of data extraction, transformation, and reporting.
Audience planning for TV ads relied heavily on historical demographic data. Azati’s solution provided more granular audience segmentation, including data on interests, behaviors, and location, making the planning process more efficient.
Key Features
- Audience Planning Platform: Target audience segmentation based on over 100 factors (demographics, behavior, interests, etc.), Simplified ad campaign planning similar to platforms like Facebook and Google, Integration with third-party data providers (Nielsen, Prism Intelligence, Claritas)
- Audience Buying and Targeting Platform: Machine learning-based audience data processing, Fast and efficient ad campaign management, Unified platform for ad creatives, scheduling, and campaign submission
- VOD Reporting Software: Analytics of VOD metrics like impressions, engagement, churn, etc., Optimization of content release timing to maximize audience reach
Our Approach
Project Impact
Cost and Time Savings: Automation of data processing and analytics reduced the time and cost required for extracting and analyzing big data manually.
Improved Data Accessibility and Maintenance: Centralized data storage allowed for easier access and maintenance, eliminating frequent data requests and providing immediate access for the company’s team and trusted third parties.
Enhanced Business Performance: The implementation of advanced data management and machine learning techniques significantly improved marketing campaign performance and content planning efficiency.
Stock Market Value Growth: The R&D program introduced innovative solutions for handling big data, leading to better performance-driven marketing and a noticeable increase in stock market value.
Public Relations and Employer Branding: The use of cutting-edge technology strengthened the company’s public image, positioning it as an industry leader and attracting top talent to its development team.