All Technologies Used
Motivation
The customer, a national leader in healthcare liability insurance, struggled with the time-consuming process of preparing marketing materials for sales agents and distributors. The objective was to optimize the workflow by automating the generation of promotional websites with real-time statistics and personalized data.
Main Challenges
The company used Liferay to manage over a million pages, but the existing search engine was inefficient, making it difficult for users to quickly find specific data.
The customer relied on various remote databases with state-specific data, which was manually processed by managers.
Ensuring that sensitive insurance data was securely managed and only accessible to authorized personnel.
The customer wanted to track how generated materials were performing across distributors.
Key Features
- Automated extraction and processing of external data
- Customizable microsites for distributors
- Real-time updates and personalization based on location and target audience
- Performance analytics for marketing materials
Our Approach
Azati’s team leveraged their previous experience in the insurance domain and Liferay expertise to create a series of custom portlets integrated with the Liferay platform.
Project Impact
The solution drastically reduced the time required to generate marketing materials (5 times faster).
Over 10,000 microsites were generated in the first two years, leading to a 4% growth in B2B sales.
Sales agents and distributors were able to provide more personalized, data-driven offers, resulting in improved client satisfaction and higher conversion rates.