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Local Tradesman Search

Azati developed a platform connecting users with local tradesmen through web and mobile apps, featuring a smart NLP-powered search engine, customizable profiles, reputation system, and integrated payments, addressing the challenge of inefficient lead generation, low trust, and poor search relevance.

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90%

user retention rate after first month

272%

faster local tradesman search via NLP

60-80%

increase in completed service bookings

All Technologies Used

Python
Python
TensorFlow
TensorFlow
Rails
Rails
JavaScript
JavaScript
Ruby
Ruby
MongoDB
MongoDB
Android
Android
iOS
iOS
NLP
NLP

Motivation

The client needed a fast, accurate, and cost-effective platform for connecting users with local tradesmen. Their main pain points were high lead generation costs, low search relevance for user queries, and lack of trust between users and service providers. The goal was to implement a smart, NLP-powered search engine, a transparent reputation system, and integrated payments to create a reliable and engaging online services marketplace.

Main Challenges

Challenge 01
High Lead Generation Costs

The customer needed a cost-effective alternative to SEO and PPC for attracting clients to the platform. We offered an online marketplace where tradesmen could gain visibility through organic search and reputation-based ranking instead of paid promotion.

#1
Challenge 02
Low Search Relevance and User Frustration

The existing search solutions couldn’t handle natural, complex queries, leading to irrelevant results. We decided to built a machine learning-powered search engine with NLP capabilities to understand user intent and deliver accurate matches.

#2
Challenge 03
Lack of Trust Between Users and gProviders

The customer needed a mechanism for building trust between service providers and clients. Our team implemented a transparent reputation system based on completed jobs and real user reviews, removing the need for tradesmen to pay for visibility.

#3

Our Approach

Rapid MVP Development with Ruby on Rails
We chose Ruby on Rails to quickly develop and deliver a Minimal Viable Product, using the framework's modularity to expand functionality over time.
Machine Learning-Powered Search Engine
Data extracted from websites was unstructured. We used a NoSQL database to store this data in a structured format, which allowed recruiters to search and evaluate candidates effectively.
Full-Cycle Development
Azati managed the entire development cycle, including project management, frontend and backend development, mobile apps, and infrastructure setup.
Community-Driven Reputation System
We enabled tradesmen to maintain profile pages with reviews and job ratings, fostering trust through completed work rather than paid promotion.
Loyalty and Referral Program
We implemented gamified mechanics like referral bonuses and early registration points to encourage adoption and reduce subscription costs for users.

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Solution

01

NLP-Based Smart Search

The search engine understands complex, natural-language queries, enabling users to find tradesmen quickly even if the input is ambiguous or incomplete. It leverages machine learning to interpret intent and deliver highly relevant results.
Key capabilities:
  • Process natural language queries and extract user intent
  • Provide accurate and relevant local tradesman matches
  • Support multi-language searches and synonyms
  • Reduce user frustration from irrelevant results
02

Customizable Profile Pages

Tradesmen can create detailed profiles including services offered, portfolios, completed jobs, and client reviews. This enhances trust and allows users to evaluate providers before making a selection.
Key capabilities:
  • Add portfolio images, service descriptions, and success stories
  • Collect and display user reviews and ratings
  • Highlight verified credentials and completed jobs
  • Enable users to choose trusted service providers
03

Reputation System

The platform ranks tradesmen based on completed jobs and user feedback rather than paid promotions, ensuring that trustworthy providers are more visible and encouraging high-quality service.
Key capabilities:
  • Automatically calculate reputation scores
  • Prioritize top-rated tradesmen in search results
  • Foster user trust and engagement
  • Encourage quality service delivery
04

Loyalty and Referral Programs

Gamified incentives such as referral bonuses and early registration points help attract new users, retain existing ones, and motivate tradesmen to actively participate and maintain their profiles.
Key capabilities:
  • Award points for referrals and early sign-ups
  • Allow points to cover subscription or service fees
  • Increase platform adoption and retention
  • Encourage community participation
05

Multi-Platform Access

The solution includes synchronized web, iOS, and Android applications, allowing users and tradesmen to interact with the platform seamlessly across devices.
Key capabilities:
  • Maintain consistent user experience across devices
  • Enable real-time data synchronization
  • Support push notifications and alerts
  • Provide mobile-friendly interface for tradesmen and users
06

Billing System Integration

Supports multiple payment gateways, including digital currencies and international options, enabling secure, seamless transactions for services booked through the platform.
Key capabilities:
  • Process local and international payments securely
  • Support digital currencies and standard payment methods
  • Provide transaction history and receipts
  • Simplify billing for tradesmen and users

Business Value

Improved Search Accuracy and Speed: NLP-powered engine increased search efficiency by 272% compared to keyword-based algorithms.

Faster Time-to-Market: Ruby on Rails enabled rapid MVP delivery and easy future feature expansion.

Higher User Engagement: Reputation and community features increased trust and retention.

Business Diversification Success: The client launched a competitive online services marketplace in a new industry.

Cost-Efficient Lead Generation for Tradesmen: Platform provided an affordable alternative to PPC advertising.

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