All Technologies Used
Motivation
The client needed a way to understand how news and media coverage impact stock prices, as traditional analysis methods were too slow and imprecise. The goal was to develop a machine learning-based solution that could automatically analyze news articles, capture sentiment and narrative patterns, and provide actionable insights on stock market trends, helping the client make informed investment decisions.
Main Challenges
The team lacked sufficient high-quality datasets for model training. Historical stock prices existed, but relevant news articles were sparse and unstructured. Engineers manually collected, cleaned, and normalized data from multiple sources using custom web scrapers, filtering irrelevant content and standardizing formats for effective model training.
Text data was unstructured and contained ambiguous terms and industry-specific jargon, complicating automatic processing. Two data entry specialists manually mapped and labeled key phrases and entities, ensuring machine learning models could link news content to stock movements.
Capturing sentiment across industries was complex, as words could imply different outcomes depending on context. LSTM neural networks were trained to understand narrative sequences and sentiment nuances. Generalizing models while maintaining predictive accuracy required careful tuning and significant computational resources.
Our Approach
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Custom Data Preprocessing
- Web scraping and extraction of news articles
- Manual labeling and key phrase identification
- Text normalization and filtering
- Preparation of structured datasets
Sentiment and Narrative Analysis with LSTM
- Detection of positive and negative sentiment
- Trend impact prediction based on narrative analysis
- Adaptation to various industry news
- Probabilistic output for trend direction
Trend Prediction and Probability Scoring
- Calculation of trend probability scores
- Integration of multiple data sources
- Visualization of trend predictions
- Support for batch processing of news articles
Scalable Processing Architecture
- Modular Python scripts for flexibility
- Efficient batch processing of large datasets
- Capability to retrain models with new data
- Framework for iterative accuracy improvements
Business Value
Prototype Feasibility: Demonstrated that sentiment and narrative analysis of news can statistically predict stock market trends, with an average accuracy of 65%.
Data Handling Improvements: Established robust data collection, cleaning, and preprocessing techniques, creating a foundation for scalable AI-based financial analysis.
Machine Learning Framework: LSTM-based model provides a blueprint for extending predictive analytics to additional industries or larger datasets.
Strategic Insights: Offered early-stage insights into linking news narratives to market fluctuations, supporting data-driven investment decisions.