Improved Arabic User Experience
Native-quality right-to-left support ensured smooth onboarding for Arabic-speaking traders.
Technologies used
React
Redux
TypeScript
JavaScript
Sass
Lodash
Webpack
Jest
Motivation
The client approached Azati because their crypto trading interface had become overwhelming and inefficient for active investors: overloaded screens, fragmented asset information, slow user flows, and unclear data visualization were causing traders to hesitate, miss market opportunities, and ultimately reduce trading activity. They needed a redesigned, faster, and more intuitive UI that would help users execute decisions with confidence and react instantly to market movements.
Main challenges
Challenge 01
Fragmented Trading Interface and Slow Decision-Making
Market data, charts, and trading controls were scattered across multiple screens, forcing traders to constantly switch contexts during time-sensitive actions, which led to slower reactions and missed market opportunities; to address this, Azati proposed reorganizing the information architecture and consolidating key elements into a unified, high-focus layout.
#1
Challenge 02
High Cognitive Load Due to Visual Clutter
The interface contained inconsistent hierarchy, overloaded data blocks, and duplicated metrics that made it difficult for users to quickly identify crucial insights, increasing cognitive strain during active trading, and Azati resolved this by redesigning the visual system with clearer prioritization, improved grouping, and reduced noise.
#2
Challenge 03
Inefficient User Flows Slowing Down Trade Execution
Core operations such as buying, selling, switching assets, and adjusting strategies required too many steps, slowing execution during volatile periods and frustrating active traders, so Azati streamlined key flows, minimized user actions, and redesigned interaction patterns for faster execution.
#3
Challenge 04
Low Effectiveness of Interface Interaction Zones
User behavior analysis showed that critical controls were located in low-attention areas while secondary elements consumed primary space, reducing tool effectiveness, and Azati improved usability by relocating controls, optimizing spacing, and aligning layout structure with natural attention hotspots.
#4
Our approach
UX Diagnostics & Heatmap Analysis
Conducted a full review of user behavior patterns using heatmaps and session analytics to identify friction points, low-attention areas, inefficient click paths, and UI elements that failed to support trader decision-making during high-volatility periods.
Information Architecture Redesign
Reorganized the layout of market data, asset details, and trading controls to create a cleaner hierarchy that reduces cognitive load and helps users instantly focus on the most important indicators and actions.
Latency-Optimized Interaction Flows
Refactored key user flows, including order placement, asset switching, and chart interaction, to reduce steps, eliminate redundant elements, and minimize reaction time for traders.
Modern UI Component System
Introduced an updated design system with scalable components, consistent visual language, high-contrast data visuals, and responsive behavior optimized for desktop trading environments.
Usability Validation
Ran iterative testing with active traders to validate clarity, speed, and usability improvements, ensuring each design change aligned with real-world trading behavior and decision speed requirements.
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Schedule a callSolution
01
Enhanced Asset Overview Page
Provides a fully reorganized asset examination view with clearer metrics hierarchy, consolidated market information, and simplified navigation, ensuring traders can evaluate opportunities rapidly without switching screens.
Key capabilities:
- Unifies scattered market indicators into a single structured layout
- Highlights key action areas for faster decision-making
- Improves data readability through visual hierarchy and contrast
- Reduces cognitive load for both novice and experienced traders
02
Optimized User Flow for Quick Actions
Streamlines critical trading tasks such as buying, selling, asset switching, and reviewing signals into fewer steps, minimizing hesitation and eliminating redundant interactions that previously slowed users.
Key capabilities:
- Shortens execution paths for time-sensitive actions
- Reduces interaction latency and unnecessary clicks
- Improves responsiveness under heavy data load
- Supports fast reactions during high volatility
03
Heatmap-Driven UI Adjustments
Uses real user behavior analytics to reposition elements, adjust spacing, and eliminate low-impact areas, ensuring the interface aligns with actual attention patterns and trader habits.
Key capabilities:
- Identifies weak points in real-world user navigation
- Improves visibility of critical trading controls
- Enhances UX consistency across different screen states
- Supports more intuitive user behavior through layout optimization
04
Modern Trading Dashboard Styling
Introduces a refreshed, high-contrast visual design that enhances clarity, reduces screen noise, and supports long sessions of active trading without fatigue.
Key capabilities:
- Updated typography and spacing for clarity
- Clean and scalable design system for future components
- Improved chart and metric readability
- Consistent and intuitive interaction patterns
Results & business impact
Greater UI Stability
Refactored components eliminated conflicts, improved rendering logic, and increased UI reliability.
Enhanced Performance
Faster builds, optimized charts, and smoother UI behavior due to architecture improvements.
Multi-Exchange Readiness
Core redesign enabled the platform to scale globally across multiple exchanges.
Foundation for Next-Gen UI
Contributions accelerated development of the upcoming major interface release.
