All Technologies Used
Motivation
The customer faced declining user engagement due to an outdated interface and difficulty navigating complex music data. The objective was to redesign the entire platform based on user feedback, providing a modern, intuitive UX/UI that enhances usability, streamlines music tracking, and differentiates the platform from competitors.
Main Challenges
Although there were no technical blockers, a key challenge was understanding and addressing the needs of a diverse, global user base. Users accessed the platform from multiple countries, with varying familiarity with digital music tracking tools, which required careful interpretation of feedback and analytics to ensure that the redesigned interface was intuitive, engaging, and accessible for all users.
The platform tracks vast amounts of music broadcast data across countries, songs, authors, and radio channels. Designing dashboards, charts, maps, and timelines that presented this complex data clearly and in an actionable format without overwhelming the user was a significant challenge. Azati focused on balancing detail with simplicity to provide insights at a glance while maintaining a modern, visually appealing interface.
Redesigning the entire platform while maintaining the integrity of existing workflows and data structures posed a challenge. Users were accustomed to certain navigation patterns and reporting structures, so changes had to be introduced gradually and thoughtfully. Azati ensured consistency by iterating designs in close collaboration with the customer and continuously validating usability through feedback.
Our Approach
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Landing Page
- Clear representation of platform features and advantages
- User reviews and testimonials
- Subscription plan overview
- Attractive, modern visual design
Dashboard
- Song upload and management
- Charts displaying popularity metrics
- Filtering by author, date, location, song, and radio channels
- Timeline visualization for trend tracking
- Report generation for insights
Map Integration
- Country-level song tracking
- Interactive map navigation
- Integration with charts and filters
- Real-time updates
Advanced Filter Options
- Filters by author, date, song, location, and radio channel
- Combination of multiple filters for refined search
- Fast and responsive UI interactions
Reports and Analytics
- Customizable report generation
- Export options for charts and data
- Visualization of trends and popularity
- Integration with dashboard and map features
Business Value
Enhanced User Experience: Redesigned interface significantly improved usability, navigation, and engagement, leading to higher satisfaction among users tracking music broadcasts.
Global Trend Insights: Users can easily monitor worldwide song popularity and author trends, improving decision-making for music industry professionals.
Competitive Differentiation: The modernized platform strengthened the customer’s market position, differentiating it from competitors.
Data-Driven Decisions: Advanced filters, charts, maps, and reports allowed users to quickly interpret complex music data and make informed decisions.
