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818 Music Pro – Online Drum Lessons

Development and launch of a comprehensive educational web platform featuring secure video hosting, content management (CMS), integrated e-commerce functionality, recurring online payments, and a built-in CRM system to support and scale online drum lessons.

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25-40%

increase in subscription renewals due to automated recurring payments

45-65%

improvement in student engagement with structured lessons

30-50%

reduction in lesson completion time thanks to flexible online learning

All Technologies Used

PHP
PHP
Wordpress
Wordpress
MySQL
MySQL
HTML5
HTML5
JavaScript
JavaScript

Motivation

To establish a strong online presence for 818 Music Pro, offering structured and high-quality drum lessons accessible to students worldwide. The platform aims to provide a convenient and flexible learning experience, allowing students to access lessons at their own pace, eliminate the need for travel, and maximize their practice time. By offering this flexibility, the platform helps students develop their drumming skills more efficiently and effectively, regardless of their location.

Main Challenges

Challenge 01
Remote Learning Convenience

The client wanted to offer drum lessons to a global audience, addressing the challenge of students having to travel to physical locations for lessons, which limited their practice time and flexibility. Azati's solution provided an online platform that enabled students to learn at their own pace, from anywhere, without the need for commuting, maximizing their practice time and skill development.

#1
Challenge 02
Secure Content Storage

The client needed to ensure that high-resolution lesson videos were stored securely and could only be displayed under selected domains to protect intellectual property. Azati implemented a secure video storage service that ensured the content was accessible only to authorized users, providing control over where and how videos were displayed.

#2
Challenge 03
Efficient Payment and Subscription Management

The client faced the challenge of managing recurring payments and subscriptions for online lessons and products. Azati developed a secure, international payment processing system that supported recurring payments, making the subscription management process seamless and automated for both the client and the users.

#3

Our Approach

Online Learning Portal Development
Azati developed a fully-functional web portal that serves as the main platform for online drum lessons. The portal is designed to deliver structured, high-quality lesson programs, allowing students to progress through courses at their own pace. The interface supports navigation through lesson modules, tracking progress, and accessing supplementary materials such as PDFs, audio samples, and quizzes.
Secure Video Storage and Delivery
To protect intellectual property, high-resolution lesson videos were stored in a secure environment with domain-restricted access. This ensures that only authorized users can view content, preventing unauthorized sharing. The system supports adaptive streaming, optimizing video quality for different devices and bandwidth conditions.
E-commerce and Subscription Management
Azati implemented a robust e-commerce system that handles both one-time purchases and recurring subscription payments. International payment gateways were integrated to allow students worldwide to subscribe and pay securely. Automated subscription management ensures renewals and access control without manual intervention, streamlining the business process for the client.
CRM System Integration
A Customer Relationship Management system was integrated to centralize student data, monitor interactions, and facilitate personalized communication. The CRM supports marketing automation, customer support tracking, and sales reporting, improving engagement with students and enabling better business insights.
Content Management System (CMS) Implementation
A CMS was integrated to allow the client to manage lessons, course modules, and multimedia content efficiently. This system enables quick updates, content scheduling, and version control, empowering the client to maintain and expand the platform without heavy IT support.
Global Accessibility and Performance Optimization
The platform was optimized for worldwide access, ensuring fast load times and reliable performance across regions. Techniques such as content delivery networks (CDN) and responsive design were applied, allowing students to access lessons seamlessly on desktops, tablets, and mobile devices.

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Solution

01

Structured Online Lessons

The platform offers a carefully organized curriculum of drum lessons from professional musicians. Each lesson is structured to guide students step-by-step, from beginner to advanced techniques, ensuring consistent skill development and practice efficiency. The modular approach allows students to track their progress and revisit lessons as needed.
Key capabilities:
  • Organized lesson plans and modules for different skill levels
  • Video-based instruction from professional drummers
  • Flexible access on desktop and mobile devices
  • Progress tracking and completion indicators
02

Secure Video Hosting

Lesson videos are stored on a secure hosting service that protects intellectual property and ensures that only authorized users can access content. The platform supports high-resolution videos and domain-restricted playback, maintaining quality while safeguarding content against unauthorized use.
Key capabilities:
  • Encrypted video storage and streaming
  • Domain restriction for video playback
  • Access control for registered students only
  • Support for high-definition video formats
03

E-commerce and Recurring Payments

The platform integrates a full-featured e-commerce system to sell courses, products, and subscriptions. Recurring payment functionality ensures seamless automated subscription renewals, allowing students and administrators to manage payments effortlessly across international markets.
Key capabilities:
  • Integration with secure international payment gateways
  • Automated recurring payment processing
  • Subscription and product management dashboard
  • Order history and invoicing features
04

CRM System

A built-in CRM helps the client manage student relationships, monitor engagement, and coordinate marketing and sales activities. The system consolidates all user interactions and transaction history, providing a centralized view of students and enabling personalized communication and efficient administrative processes.
Key capabilities:
  • Centralized student database and contact management
  • Automated notifications and reminders for students
  • Tracking of payments, subscriptions, and engagement
  • Integration with e-commerce and lesson modules

Business Value

Global Accessibility: Students can access drum lessons from anywhere, removing geographical barriers and increasing market reach.

Improved Learning Outcomes: Flexible, structured programs allow students to maximize practice time, accelerating skill development.

Operational Efficiency: Automated payment processing and CRM integration streamline business operations and reduce manual effort.

Content Protection: Secure video hosting ensures intellectual property is safeguarded and only authorized users can access lessons.

Scalable Platform: The system is designed to easily expand with new lessons, subscriptions, and students worldwide.

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