Azati became the sole technical partner for a global beverage enterprise with no internal AEM engineering capacity, resolving platform issues, customizing Adobe Experience Cloud for regional workflows, and ultimately designing a reusable migration pipeline that transferred 10,000+ digital assets and metadata records to a new DAM vendor in under two months.
digital assets migrated with full metadata integrity
of continuous platform support and customization
to complete end-to-end market migration
The client, a global beverage company with 30,000+ employees, had no dedicated internal technical team to manage and customize their Adobe AEM-based digital asset management platform. Their marketing operations relied on a centralized DAM system for brand imagery, product visuals, and campaign materials used across regional markets.
Without technical ownership, customization requests stalled, Adobe support tickets went unmanaged, and the eventual migration to a new DAM vendor had no clear execution path. Azati stepped in as the technical partner to own all of this, from daily platform support and AEM customization to designing and executing the final large-scale data migration.
The client's digital assets division operated without a dedicated engineering team, despite running a platform that marketing teams across multiple regional markets depended on daily. Customization needs, integration work, and Adobe support escalations required specialist expertise in Adobe AEM and the broader Adobe Experience Cloud, expertise the client did not have in-house. Every unresolved ticket and delayed customization had a direct downstream effect on marketing operations.
When migration work began, the team encountered significant data integrity issues: API responses from the client's endpoints did not match the provided template files, file extensions retrieved via the API were incorrect, and some assets were entirely absent from the API. Each discrepancy required alternative approaches, direct coordination with the client's engineering team, and iterative adjustments to the ingestion logic, adding complexity and timeline risk to what initially appeared to be a straightforward migration.
The ingestion pipeline had to handle large volumes of assets with complex, multilayered metadata, including regional filters, access policies, and duplicate management rules. Large files required a separate endpoint and ingestion path. Critically, the solution had to be built not as a one-off script but as a reusable, market-agnostic pipeline capable of serving additional regional markets beyond the initial Swiss rollout without rebuilding from scratch.
The client needed a technology partner with hands-on Adobe AEM expertise to step in and own all technical operations for their DAM platform, then transition that knowledge into a clean, scalable migration to a new vendor. Specifically:
The engagement required both deep technical execution, custom Groovy scripting, Java development, API integration, and structured project management. Azati provided both, with a BA/PM embedded in the team to coordinate daily communication, manage timeline risks, and keep the client continuously informed throughout both phases of the project.
Where additional Adobe AEM specialization was needed beyond the core team's capacity, Azati brought in vetted subcontractors with direct AEM development experience. This ensured the team always had the right expertise available without overextending the permanent team or compromising delivery timelines.
The relationship began with a support engagement and evolved into a critical migration project, precisely because Azati operated as an embedded partner rather than a transactional vendor. The team adapted as the client's needs changed, from routine ticket resolution to architecting and executing a full platform transition.
Whether you're managing a complex Adobe AEM environment or planning a migration to a new platform, Azati can own the technical execution end to end.
Let's discuss your projectAzati provided continuous technical support for the client's Adobe AEM-based DAM platform, handling incoming requests through the client's Kanban backlog and managing escalations to Adobe's official support team. The team implemented targeted customizations to the platform's asset authoring layer, including Adobe Brand Portal and Adobe Dynamic Media, adapting the system to regional business requirements, user group policies, and metadata governance rules.
When the client decided to move away from Adobe AEM to a new DAM vendor, Azati designed and built a custom migration pipeline to transfer all digital assets and associated metadata to the new platform via Amazon S3. The pipeline handled the full complexity of the client's asset library, including images with multilayered metadata, regional tagging, and access control attributes, resolving API inconsistencies and data gaps encountered during development.
Every migrated asset underwent structured verification to confirm that metadata was correctly mapped and transferred to the new platform. The mapping logic was developed to handle inconsistencies in source data, including missing fields, format differences, and template file variations, with the team iterating on the ingestion script as new edge cases were discovered during the migration run.
The migration tooling was deliberately architected as a reusable, market-agnostic solution, not a one-off script. The ingestion pipeline was designed to support additional markets beyond the initial Swiss rollout, with the same core logic extensible to new datasets, metadata schemas, and regional configurations. This gave the client a scalable technical asset that outlasted the engagement itself.
| Metric / area | Before engagement with Azati | After engagement with Azati |
|---|---|---|
| Technical platform ownership | No internal AEM team | Dedicated Azati team handling all platform ops |
| Adobe support escalations | Unmanaged, no technical liaison | Actively managed and resolved |
| Platform customization | Backlogged, no execution capacity | Delivered continuously via Kanban |
| Asset migration | Manual, time-prohibitive at scale | Automated pipeline, 10,000+ assets migrated |
| Metadata integrity | At risk without structured tooling | 100% of assets verified post-migration |
| Migration reusability | Single-market, ad-hoc approach | Reusable pipeline, extensible to all markets |
The platform operated under SSL encryption with two-factor authentication enforced for all user access. During the migration phase, all assets and metadata were transferred via Amazon S3 with access policies aligned to the sensitivity of the client's brand and regional marketing data. The full engagement was conducted under a signed NDA, with the client identity remaining confidential.
Both the support engagement and the migration project operated on a Time & Material basis, providing the client with full flexibility to scale effort based on active workload and project phase, reactive support when needed, full migration team when the transition began.
Work was organized around the client's own backlog. The team pulled tickets continuously, prioritized by client input, and delivered in a steady cadence suited to the mix of reactive support work and proactive development:
The client's DAM platform remained fully operational throughout the engagement. Support requests and platform customizations were handled without gaps, ensuring marketing teams were never blocked on asset access or platform tooling.
All 10,000+ digital assets and their associated metadata were successfully transferred to the new platform, with every asset passing a structured verification step before handoff.
The ingestion pipeline built for the Swiss market migration was architected for reuse across all client markets, a working, documented tool that outlasted the engagement itself.
What would have required extensive manual effort, analyzing each image, extracting and mapping metadata, validating the transfer, was reduced to an automated, structured process completed within a two-month timeline.
Azati's team developed deep expertise in digital asset management for the beverage industry: collections, metadata hierarchies, duplicate management, and regional access governance, embedded in the tooling and documentation left with the client.
The engagement delivered lasting value beyond the immediate project scope:
Faced with inconsistent API data during migration, the team established a reusable pattern, using client-provided template files as the authoritative metadata source rather than relying on API responses. This approach cleanly resolved data integrity issues and is directly applicable to future migrations where API data quality is uncertain.
The migration revealed that API team availability in the early project phase is critical to timeline predictability. Delays in receiving corrected endpoints added time that could have been avoided. This lesson is now embedded in Azati's migration project setup, API access and support availability are scoped and confirmed before work begins.
Rather than building the minimum to migrate Swiss market assets, the team invested in a reusable architecture. The ingestion script handles variable file sizes, multiple metadata schemas, and different endpoint configurations, making it a genuinely transferable asset for the client's remaining markets.
Embedding a formal asset verification step, rather than assuming successful transfer, caught mapping errors before they reached production. This verification-first approach is now part of Azati's standard migration delivery model for all future data migration projects.
Two focused, lean teams covered the full engagement, a support team embedded for 1.5 years, and a dedicated migration team that executed the platform transition in 2 months.
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