Alex Mayzlin – CEO, LuteIt Corp.

Please describe your company and your position there.

I'm the founder of a music startup, LuteIt Corp., a marketplace for consumer-oriented online recording. I’m also the front man of the "The Ripping Jacks" band.

For what projects/services did your company hire Azati Software?

We needed an external resource to provide IT and marketing consulting for the new startup.

What were your goals for this project?

We wanted to learn how to promote the startup after its launch. We also wanted to optimize page load speed and overall website performance.

How did you select this vendor?

I was looking for a company experienced in digital marketing and software development. I’d been dealing with a business analyst from Belarus, and he highly recommended Azati Software as my marketing and development team. After a very positive initial conversation with the team, I have decided to give them a shot.

Describe the project in detail.

Azati Software brings to bear their proven expertise not only as professional consultants but also as an agile and proactive development team. We had an initial Skype call to discuss all the details. We’re working on several projects right now. They jump on problems rather than spend a long time on discussions. They’re hands on in terms of making prototypes or fixing bugs.

What was the team composition?

I work with a business development manager, a marketing manager, a full stack developer, and a DevOps engineer.

Can you share any outcomes from the project that demonstrate progress or success?

I now have a clear understanding of what to do with my startup. Azati Software has done an amazing job in increasing the average page load speed so it’s now five times faster than before. They also helped me repair the broken middleware for the site.

How effective was the workflow between your team and theirs?

The workflow is efficient and effective. It takes them less than 24 hours to discuss a single task and get the job done. They don't waste time talking about fixes, resolutions, and options. By the time we have our next conversation, the options are not only presented to me, they're either already implemented or ready to be implemented based on my decision.

We speak mainly via Skype, including several teleconferencing sessions. Their response time is exceptionally good. I’m very impressed.

What did you find most impressive about this company?

They’re proactive and the communication is brilliant. They have the ability to deliver on-time solutions with a high-level of expertise. Their team is dedicated and cares about delivering great results. I’m so happy I found them.

Are there any areas for improvement?

I’d love to see them enhance their own website so that it’s clear at first glance what they do.